While there are black hat SEO services that bypass search engine algorithms and trick internet users, there are also white hat SEO services that abide by the rules of search engines and value internet users by giving them the best results and most relevant information.
These are the ones that you should start incorporating in your marketing plan.
Here are the eight most recommended white hat strategies that you should never miss.
1. Content creation
This is a general service comprised by various tactics to keep the contents ranking higher in the search engines results page (SERP).
It covers article writing, keyword research and targeting, analytics monitoring, and a lot of internet research to figure out the best topics that you can put in your niche website.
Many websites avail of this search engine optimization service alone because when done properly, the online relevance of each webpage is enough to keep a website attracting thousands of visitors a day.
Blogging can be a part of content creation, but many business websites consider this a different marketing plan since they have to focus on their own products, services, and promotions.
Nevertheless, blogging now plays a very important role in search engine optimization because the relevant contents they provide help a website rank higher.
3. Community creation
Most people now belong to an online community in Facebook, Twitter, LinkedIn, Google+, Instagram, and other social networking sites frequented by users.
By penetrating their platforms and creating your own community there, it’ll be easier for them and you to reach out, communicate and get updated in real-time, interact with fellow community members, and avail of all the perks of becoming part of the community.
Luring internet users to your online community is practically luring them to your own website and forcing them to accept all your promotional tactics.
4. Forum posting
This search engine optimization service only works when the forum website belongs to the same niche as yours. By joining a forum community, you get to target all users that may also be interested in what you offer.
Many forum discussions also get a lot of cross-links, aside from the fact that forum websites rank high in search engines.
5. Article submission
Article syndication may not be the idea of marketing for a lot of people, but it does help in spreading awareness of your existence.
Some people fear that their rank may drop if other websites syndicate their contents.
However, this shouldn’t be the case for as long as you have the first and original article.In fact, it’ll be easier for your followers to share your contents when they are distributed and indexed by reputable article directories.
6. Directory submission
This is one of the professional SEO services that have dropped in popularity in recent years.
Although that didn’t affect its effectiveness, many marketers now have doubts if it still works or not. It does work because many people still use website directories.
In addition, these directories also have their own feeds that can help you reach their own recipients.
An SEO company finds relevant websites to be used as external links on each of your webpage. By linking with other high-ranking websites in your niche, you also gain higher online relevance.
Hopefully, the websites you link to also notice you so that they can link back.
8. Link building
This is one of the most popular professional services until now, but many SEO companies and internet marketers still does it wrong for the convenience.
There should be proper mentions and all irrelevant inbound links should be removed as soon as possible before they create more damage to your website.
Link exchange is just one of the many professional SEO services rendered as part of link building. An exchange is done between two websites in the same niche, both with decent PageRank. They can use each other as a resource or as a referral.