There are a lot of different ways that you can look at content marketing and structure. For the most part, internet marketing professionals will point to this as being text based. That’s ok, you could definitely add text to a lot of pages, and create articles for the purpose of traffic generation and see a lot of great things occur, but you don’t want to only do that.
Marketing works best with variety, especially when it comes to gaining major traction online. If you want to see your pages gain a flood of interest from different sources on the web, you will need to diversify your thinking in regards to SEO and more.
Search engine optimization is not something that takes on 1 role. It can be placed in a variety of different roles, and can generate a wide range of interest from all sorts of places. If you want to maximize your reach, you’ll want to use media for content, as well as just text articles to create interest in what you’re doing.
The Role of Video Marketing
Whenever you post a video to your site, make sure that you don’t just do it frivolously. Take into account several different ideas and make sure that you are posting them with text as well. Let’s say that you’re going to post a music video from a band that you love, and your main goal is to bring attention to their latest release, because you’re an affiliate marketing professional. You will not only want to utilize a new title for your content, but make sure that you talk about the video briefly. Then embed the video, and link to where people can purchase it. In order to maximize the SEO of this content, you will want to select keywords that relate to the purchase of the record, and not just the artist and the video. Visual entertainment options can help break up the monotony of text based posts, blogs, and more.
Optimizing Image Heavy Web Pages
One of the best ways to get more traction with search engines is to isolate image pages and optimize them for maximum reach. SEO considerations with image gallery are crucial to the development of a good marketing strategy. With that in mind, take the following checklist to heart for proper use of images as content.
1.Optimize the image to 72dpi
2.Do not resize the image with html
3.Name the file with SEO in mind
4.Fill out the alt tag, title tag, and description tags
5.Link the image to a larger version, and fill out the right tags
6.Cite sources if needed
7.Add a clever caption
With the aforementioned checklist, you can upload a lot of images, and use them as content for your pages. Just make sure that you add some introductory text so that you don’t just have a page that has images and no real references. Try to break up pages that have a lot of images and galleries, as you will need to ensure that load times aren’t stifled because of heavy image loading.
The Trouble With Audio
Amidst the use of media for content, you will be hard-pressed to work with audio. The best way to use this type of media, is to work with text first and then embedding the audio into a small player. There are a lot of players out there that can call to action the replay of an mp3 or other type of audio that’s on the server. Streaming audio is heavy on the bandwidth, so this may need an external link or download for people. Do not auto play music on your site, and try to focus on the text and keywords that you use when optimizing pages with heavy sound components.